Organic Growth

We support our clients’ organic growth by defining and implementing their Business Unit, Innovation, and Customer Strategies.

Threats are looming:

Digitalisation, shorter business cycles, and changing consumer behaviours have disrupted numerous markets.
Globalisation has brought international competitors from rising powers such as China, and local players in developing countries such as Nigeria.

However, these challenges can be turned into growth opportunities:

New technology enables new services, business models, and processes, as well as provides more commercial data.
The population increase and the rise of the middle-class in Emerging Markets represent a large opportunity for international and local companies.

Yet, whilst sales growth is the main value driver, many companies fail to create a return for their shareholders.

The quest for growth should be a profitable one. We help our clients in the following areas:

Industry Reviews

We study the global and local economy, competitors actions, customer trends, and market forces and growth rates
We assess the company’s capabilities and identify its competitive advantages
We identify digital opportunities, and the best available opportunities in emerging markets as well as the remaining growth segments in mature markets

Growth Portfolio Strategy

We allocate capital and resources to business units with profitable growth potential, identify organic growth opportunities and possible transactions, and manage those as a portfolio

Business Unit Strategy

We build the vision, redefine in which markets and how the business should compete, assess existing and new business options, set priorities amongst core and adjacent markets, and write the strategic plan

Innovation

Working alongside technology experts, we:

Explore new business models and innovative technologies, redefine the value proposition and design the operating model, we prepare the organisation for the change and execute
Redesign R&D and product development processes so that they generate innovative and customer-satisfying products and services
Foster innovation through corporate VC, incubators, and partnerships

Customer Strategy and Organisation

Working alongside marketing and sales experts, we:

Gain customer insights and create a segmentation, analyse customer journeys and experience, and assess customer value, share of wallet, and brand loyalty
Define a customer, marketing and sales strategy reflecting the business unit vision, including value proposition, brand positioning, product and service offerings, pricing and channels, sales initiatives and loyalty programmes and promotions
Design a customer-centric marketing organisation and sales force, as well as their systems and processes, and implement both short-term and long-term programmes through project and change management

TMT sector