The evolving fixed telecom landscape
July 2017
Competitive Challenges
In the last decade, digital players have disrupted the fixed telecom industry by offering Over-the-Top voice and video service in the consumer market, or innovative services using alternative technologies such as wifi in the enterprise market.
ISPs have added traditional telecommunications services to their broadband offerings, often at the same retail price.
Thanks to Voice over IP, cable companies have been to add voice and data to their video offering, and to directly challenge traditional wireline operators.
Alternative network operators are leading FTTH deployment.
Solutions For Fixed-Line Operators
As a result, traditional fixed-line operators have had to reduce their voice pricing, and offer more attractive bundles of data, content and value-added services. They also had to implement real-time network analytics in order to ensure quality user experience, and to make their network and software more efficient.
With the increasing appetite for data straining their networks, fixed-wireline and internet service providers have to make costly investments in fibre, and to bring connectivity nearer to their clients (FTTP rather than FTTN). Even cable operators are adding fibre to their HFC network.
Triple-play services (fixed telephony, internet, TV) have also initiated acquisitions. And quad-play offerings and wireless substitution have led to fixed-mobile convergence (wireline/mobile, mobile/cable).
In the enterprise market, fixed telecom operators need to offer new business services (big data, Cloud, IoT) tailored by vertical sector.
Solutions for Multiple System Operators
Cable companies and broadcast satellite operators have seen their consumer loyalty and their bulky captive base eroding. Traditional video and broadband offerings are no longer sufficient.
In order to compete successfully, recapture subscribers, and generate new revenue streams, MSOs must:
Offer services over the web in addition to traditional broadcasting
Create innovative business models
Adopt new monetisation models
Sign telecom partnerships